Investor Readiness & Sales Velocity Portal

Real-time financial traction matrix, 8-point seed milestone verification, and interactive CapEx valuation simulator for The Daily Grind.

← Roastery Ops

Sourcing, Roasting & Scaling India's Direct-Trade Specialty Coffee

The Daily Grind bridges top-tier Indian micro-lot estates (Chikmagalur, Araku, Coorg) directly to premium urban coffee drinkers via zero-commission edge D2C storefronts, recurring bean subscriptions, and proprietary Maya AI flavor sommelier technology.

🌱 Direct Farmgate: ₹610/kg Landed 💰 50.6% Margin: Zero Commission D2C ⚡ $0/mo Cloud: Cloudflare Serverless 🤖 Maya AI Engine: Llama 3.3 70B

Current ARR

₹22.14L

↑ +22.4% MoM Growth

Current MRR

₹1.84L

345 Active Club Subs

LTV : CAC

5.27x

LTV ₹4,850 vs CAC ₹920

Readiness Score

87.5%

7/8 Milestones Proven

📊 Sales & Revenue Traction Matrix

Real-time revenue velocity, subscription retention, and channel contribution waterfall.

Annual Run Rate (ARR)🚀
₹22.14L
↑ +22.4% MoM Velocity
Based on trailing 30-day run rate

Monthly Recurring Revenue📅
₹1,84,500
↑ 345 Active Club Subs
The Daily Club 250g/500g recurring

Blended Gross Margin💎
36.5%
Up to 50.6% on Direct D2C
₹164.09 Net Profit / 250g bag

Average Order Value (AOV)🛒
₹850
₹1,490 on Multi-Bag bundles
2.1 items per average checkout

LTV : CAC Ratio🎯
5.27x
LTV: ₹4,850 | CAC: ₹920
Payback period < 2.1 months

90-Day Retention Rate🔁
91.4%
2.8% Monthly Churn Rate
Avg 6.8 fresh bags / subscriber / year

6-Month Monthly Recurring Revenue (MRR) Trajectory

Monthly Revenue

Channel Contribution & Margin Realisation Per 250g Bag

1. Own Direct Storefront (0% Comm.) 50.6% Net Margin (₹227.60)

Full realization via Cloudflare D2C edge checkout with 2% payment gateway only.

2. Current Blended Roastery Mix 36.5% Net Margin (₹164.09)

Weighted average of D2C subscribers, cafe supply, and curated marketplace pilots.

3. Third-Party Marketplace (25% Comm.) 25.4% Net Margin (₹114.50)

Traditional delivery apps and commercial e-commerce marketplace take rates.

🎯 Seed Round Readiness Scorecard

8-point operational, unit economics, tech, and compliance validation checklist.

88% Investor Ready

High Institutional Investor Readiness

The Daily Grind has demonstrated defensible unit economics, active direct estate trade, $0 fixed cloud overhead, and proprietary Maya AI retention. 7 of 8 Milestones Verified (87.5%).

🌱 Direct Indian Estate Partnerships

Single-origin micro-lots with farmgate traceability and high cupping scores.

KARNATAKA 88.5 PTS

Chikmagalur Attikan Estate Honey

Altitude: 1,750m (Baba Budan) Process: Yellow Honey Cost / kg: ₹610 Landed Silo Stock: 180 kg

Dark Chocolate Fig Brown Sugar

ANDHRA PRADESH 89.0 PTS

Araku Valley Red Honey Micro-Lot

Altitude: 1,200m (Eastern Ghats) Process: Red Honey Cost / kg: ₹640 Landed Silo Stock: 120 kg

Strawberry Mandarin Caramel

COORG HIGHLANDS 87.8 PTS

Coorg Polibetta Shade Plantation

Altitude: 1,400m (Western Ghats) Process: Washed Arabica Cost / kg: ₹580 Landed Silo Stock: 150 kg

Hazelnut Citrus Zest Cocoa Nibs

SPECIAL RESERVE 90.2 PTS

Ethiopia Yirgacheffe Gedeb Heirloom

Altitude: 2,100m (Gedeb) Process: Natural Heirloom Cost / kg: ₹890 Landed Silo Stock: 60 kg

Bergamot Jasmine Peach Nectar

🧮 Interactive CapEx & Valuation Scenario Modeler

Simulate funding terms, roaster equipment CapEx, subscriber scale, and projected investor return.

Quick Scenario Presets

Target Raise Amount ₹50.00L

₹25 Lakhs ($30k) ₹1.50 Crores ($180k)

Pre-Money Valuation ₹5.00 Cr

₹2.00 Cr ($240k) ₹15.00 Cr ($1.8M)

Target Active Subscribers (18-Month) 1,200 Subs

300 Subscribers 5,000 Subscribers

Projected 18-Month ARR ₹1.20 Cr

₹30 Lakhs ₹5.00 Crores

Investor Equity %

9.09%

Post-Money: ₹5.50 Cr

Roaster CapEx Allocation

₹16.00L

5kg Drum Roaster + Sealer

Working Capital Runway

22 Months

At scale burn rate

Projected 3-Yr Return

42% (4.2x)

Exit at 4.2x ARR Multiple

Proposed Use of Funds Allocation 100% Capitalized

32% Equipment CapEx

28% Direct Bean Silos

25% Growth & D2C CAC

15% Edge Tech & Working Cap

💡 Scaling Note: At 1,020 kg/mo throughput, the 5kg commercial roaster transition reduces labor hours by 65% and drops roast loss below 14.2%.

📁 Cap Table Structure & Due Diligence Data Room

Transparent governance, capitalization structure, and audit-ready data room files.

Pro-Forma Post-Seed Capitalization

Shareholder Group	Pre-Seed %	Post-Seed %	Governance Rights
Founders & Core Team	85.0%	76.5%	Board Majority / Common Equity
Employee Stock Pool (ESOP)	15.0%	13.5%	4-Year Vesting with 1-Yr Cliff
Seed Syndicate Investors	0.0%	10.0%	Information Rights + Pro-Rata

* Clean cap table with zero existing debt, convertible notes, or liquidation preferences.

Verified Diligence Data Room

📑 Executive 1-Page Summary (PDF Format)

Formatted for Angel Investors & Syndicates

1-CLICK PDF

📊 Full Financial Traction & Scorecard Dataset

JSON format with all 8 verified milestones

JSON

☕ Unit Economics Financial Model (Excel / XLSX)

coffee_roasting_unit_economics.xlsx

AUDITED

🏛️ Entity & Regulatory Compliance

GSTIN: 29AABCT0123M1Z5 · FSSAI Central License

ACTIVE